For your new website, Choosing the perfect domain name is essential. The first stage in creating an online brand is where most beginners stumble. It’s more complex than it seems to choose an SEO-friendly domain name.
In this article, we will explore how your domain name can impact your SEO efforts and search rankings. We will also take a look at some of the things to consider when selecting an SEO-friendly domain name.
What is a domain name?
Your website’s name on the internet is known as a domain. It is the URL that visitors type into their web browsers to access your website.
The initial part of a domain name—before the dot sign—is referred to as the domain, and the latter part—following the dot sign—is the domain extension. As an example, “as-educate.com” is a domain name where “.com” is the extension and “as-educate” is the domain.
CHOOSING AN SEO FRIENDLY DOMAIN NAME
Use Of Your Brand Name in Your Domain Name
Every website owner wishes to get his/her website on the first page of Google search; therefore, it is important to know that Google utilizes ‘brand signals’ to differentiate high-quality websites from low-quality websites. So go ahead and use your brand name in your domain name. Your brand name will give your business website a unique identity in this world where every domain name is registered according to the main keyword of the website.
Avoid The Use Of Hyphens and Numbers In Your Domain Name
It’s usually preferable to stay away from hyphens and numbers when selecting a domain name for SEO.
Numbers and hyphens make it more difficult to pronounce.
Take Apple.com as an example.
Apple.com is a short and easy-to-pronounce domain name. Apple.com sounds more like a brand than anything else.
What if the domain name had hyphens or numbers, such as “Apple1.com” or “Number1Apple.com”? The firm obviously could not have grown as quickly if that were the case.
Therefore, in choosing a domain name for your new website, keep it simple and avoid hyphens and numbers.
You must avoid using numbers in your domain name for the following reasons:
1. When someone hears your website name, they won’t be sure if they must spell the number or if they must use a numeric value. For instance, if your domain name is 3pages.com, people might confuse it to be threepages.com.
2. Just like hyphens, numbers are also associated with spamming websites.
Use top-level domain extensions
Before you buy a domain, you should determine which domain extension is best for you or your organization.
There are over 1,000 domain extensions accessible in the domain name system, making it difficult to choose one.
According to W3Techs, the “.com” extension is present in more than 51% of all domain names. Other common domain extensions that you may use include “.net”, “.org”, “.edu”, “.info”, and so forth.
Keep your domain name short
Try to keep your domain name as short as you can. Short domain names are easy to remember and pronounce.
You’ll notice that the majority of popular businesses, such as Google, Amazon, Twitter, Facebook, and so on, have short names.
A survey found that 12 characters or less are the typical length of a domain name. Keep your domain’s length between 6 and 14 characters, as advised.
The domain name “as-educate.com” has precisely 10 characters.
Check For Trademarks
The last and extremely important aspect is to check your domain name for any trademarks. Before you pay for your domain name, make sure that it is not trademarked earlier. Also, you can consider trademarking your domain name to avoid any potential copywriting problems. If you trademark your brand name, you can stop your competitors from using the same name for their campaigns. Visit HOSTBILITY to check for your domain name availability and also trademark your domain name to prevent your competitors from using it.
Choosing a SEO-friendly domain name is much easier than you think, all you need to do is keep it simple and focus on branding. Keep in mind that you cannot depend on your domain name solely to rank in search engines – a domain name is just a small building block to a good website. On tips on building an SEO-friendly website
Finally, when you think you’ve found the perfect domain name for your website, ask yourself whether you would click on the domain name. Just as you wouldn’t click on get-rich-fast.info or buy-cheap-rolex.biz, it is a good enough reason not to use the domain name.