Building an SEO-friendly website – Part 2

For your business to appear in more relevant search results which helps to boost traffic on your website, your website needs to be SEO friendly. Some of the ways of building an SEO-friendly website have been mentioned in our previous post.

Below are more ways on how to make SEO friendly websites: 


1. Have a fast-loading webpage

Search engines prioritize websites that load quickly and can provide an optimal user experience. A slow website will hurt your SEO effort, reduce customer satisfaction, and make it harder for search engines to crawl your content

Fortunately, there are several steps you can take to optimize your website, including:

  • Reduce server response time by optimizing HTTP requests.
  • Compress images and other media files, reducing their size while maintaining quality.
  • Leverage browser caching to store frequently accessed files locally in each user’s browser instead of downloading them every time.
  • Use a content delivery network (CDN) to distribute the load of hosting images, videos, and other static content across multiple servers worldwide.
  • Get a better web hosting plan with higher bandwidth.

2. Focus on increasing the readability of your content

As you create your SEO-friendly website design and optimize your page, it’s easy to get lost in the design and technical aspects of your website. When you do these optimizations, don’t forget to focus on the overall appearance of your site. Most importantly, focus on the readability of your site to ensure your audience can read your information.

If you have a beautifully designed website, it won’t matter if people can’t read your information. People come to your site for information. While your design sets the first impression, your content determines if that first impression remains positive.

To prevent this mistake from happening, ensure that the content on your page is easily readable. Start by choosing the right text size and font color for your page. Generally, your page text should be 16pt or larger to ensure your audience can easily read it without zooming in to the page.

Aside from the font, you’ll also want to format your content to be easy for your audience to read. Use headings to break up long pages and integrate bullet-pointed lists to promote skimming.

These are just a few of the steps you can take to create better readability on your site. When you improve readability on your site, you create a more user-friendly and SEO-friendly website for your business.

3. Have a clean URL structure

A clean URL structure is essential to creating an SEO-friendly website. An SEO-friendly URL should be easy to read, simple to understand, and related to the page’s context.

Search engines use URLs to crawl and index websites, so having SEO-friendly URLs helps them understand what content is on each page. Do this by including the target keyword on the URL.

For example, a URL for a page about an SEO-friendly website design could look like this:

Avoid using long query strings with numbers, like /top-23-seo-web-design-practises-in-2023-for-top-professionals – this can make them hard to read and less SEO-friendly.

With SEO-friendly URLs, search engines can crawl your website more efficiently and accurately, increasing your site’s position in relevant search results.

4. Create Proper Content Structure

You must ensure that your website has a proper content structure, as it makes it easy to index the website. The general structure of your webpage should have these elements:

  • Header
  • H1 Tag or Page Title
  • Content with Subheadings (H1, H2, H3… tags for well-structured content distribution)
  • Author Bio/Information, Sharing Options
  • Footer
  • Use social media to promote Your Content

Promoting your content on social media is one of the best ways to create an SEO-friendly website. Your content can reach a wider audience, resulting in more backlinks that search engines will index and consider when ranking your website.

Growing your brand through social media requires some knowledge and several skills. It is also critical to understand which social media platforms can drive valuable traffic based on your niche so that you can focus your effort on the relevant channels.

Are you ready to start optimizing your SEO strategy to reach more valuable leads? Contact us today to learn more about our services and how we can make your website SEO-friendly. 

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