Building an SEO friendly website – Part 1

If you want to drive more traffic online for your business, you must create an SEO-friendly website. When your site is friendly to search engines, you’ll appear in more relevant search results and boost traffic on your website.   

What is an SEO Friendly Website?  

In simple terms, an SEO-friendly website makes it easy for search engine crawlers to assess the website and get a good understanding of its structure and content. 

Below are few ways on how to make SEO friendly websites: 

  1. Create website content to target valuable keywords 

Content creation is an integral part of your website. When you create content, you help drive traffic to your site and get leads to engage on your site. Not only does it help establish yourself as an authority in your field, but it also helps you target valuable keywords to drive interested leads to your page. 

To start creating content, you must choose your topic. Choosing your topic is where keyword selection comes into play. Keywords trigger your website to appear in relevant search results. 

Long-tail keywords drive better results for your content. These key terms are specific, so more valuable traffic will be found on your website. 

By targeting keywords within your content, you’ll help your business appear in more relevant search results which enables you to drive more traffic to your website and get your site to rank higher in the search results. 

If you want to create a more SEO-friendly website, integrate keywords into your pages. It will help your pages appear in the right search results, which will improve your page’s overall performance. Keyword integration is just one of the ways you can make your website SEO-friendly. 

  1. Use responsive design to connect with all device users  

Making an SEO-friendly website involves more than optimizing the content – it also includes building a mobile-friendly website

In fact, mobile users contributed nearly 59% of the global website traffic to the second quarter of 2022. As a result, Google and other search engines consider a website’s mobile friendliness as an important factor in ranking search results. 

Because of that, your website should be able to load quickly on mobile devices. Ensure your website’s design is responsive, which means it can adjust to different screen sizes. 

  1. Optimize header tags 

Header tags are perhaps the most important aspect of creating structured and recognizable content for search engines. Optimizing your header tags can prove to be very beneficial in making a website SEO-friendly. 

The headings which describe the beginning of a particular section in content should have a header tag. For instance, this subheading is an H3 tag, while the title of this page is an H1 tag. 

While optimizing your headers, you must incorporate the most relevant keywords into them organically. For instance, the title of your content should have the primary keyword in it. 

This incorporation helps search engine crawlers get the context of what your content is about and index the page accordingly. It also helps in increasing your ranking for the particular keyword used in titles and subheadings. 

  1. Optimize your meta descriptions to boost clicks  

The first thing that you see whenever you put a search query on Google is the title of the result pages. What you see underneath it is a small description of the relevant information about the topic, giving you a sneak peek into what the content on the webpage has. This small sneak peek is the meta description of your webpage. 

Let’s take an example. For the search query “how to build a gaming PC”, the meta description of the top-ranking result is “Ever wanted to build your own PC? We have a step-by-step guide & short tutorial video you can use to build a gaming PC / streaming PC”  

This meta description is precise and tells the users exactly what the webpage has. Before even clicking on the link, the user knows that they will find a step-by-step guide on building a gaming PC on the page. 

To make your meta description optimized you must make it relevant, short, and possibly include a targeted keyword to boost the page’s ranking. The character limit of a meta description on Google SERPs is 155 characters. You must create a meta description that is below 150 characters or the text above the character limit will be replaced by three dots. This will look a bit odd and might cut your sentence to a crucial part which might have been helpful for the readers. 

  1. Use internal linking to help search engines crawl and index your pages 

Internal linking is an easily overlooked part of SEO. This practice helps search engines discover new pages on your website and index them. 

You may have awesome pages with valuable content on your website, but Google may not be able to find it. Google won’t always find every page you have on your website, so you need to help Google find them. Internal linking helps Google discover these pages and index them in the search results. 

To see success with internal linking, use robust and relevant anchor text. Your anchor text gives a sneak preview of the context of your link. 

In this example, the phrase “anchor text” leads to a website about the importance of anchor text. Not only is the text relevant, but the link is also related. The anchor text and internal link are connected, creating a harmonious way for Google to index that page. 

If you want to build an SEO-friendly website, add internal links to help Google discover and index more pages on your website. 

Now that you know some of what goes into creating an SEO-friendly website, it’s time to put the work in and take your website to new heights. Since there are many elements that require intrinsic knowledge of the SEO industry, it is always good to have an expert partner like  Villextra Technologies Limited to help build your website and get all the listed features and more on your website. Contact us today to learn more about our services and how we can make your website SEO-friendly. 

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